Check Out Mini’s Design That Has Revolutionized The Experience Both In And Outside The Vehicle!
At Shanghai Motor Show, Mini premiered a new concept. It’s not a new car, but a new pair of goggles: eyewear that can project driver information into a driver’s field of vision. It is a revolutionary display concept offering enhanced comfort and safety. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand.The guys who build those fun, quirky little MINI Coopers have teamed up with Qualcomm and a San Francisco-based designer to try and take your driving experience to another level.
The companies have created a set of augmented reality glasses that connect drivers and their MINIs in ways few other carmakers have explored. The car manufacturer is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. ‘MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future,’ explains Dr. Jörg Preißinger, project-manager MINI Augmented Vision, BMW Group research and technology.
Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle.
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This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand’s trade mark sense of lifestyle.